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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

by Usunier, Jean-Claude | Lee, Julie Anne, 1948-.

Edition: 4th ed.Publisher: New York : Financial Times Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 USU] (1).
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

by Usunier, Jean-Claude | Lee, Julie Anne.

Edition: Sixth edition.Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 USU 2013] (1).