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Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.

by Bruhn, Manfred | Georgi, Dominck.

Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRU] (1).
Relationship marketing : management of customer relationships / Manfred Bruhn.

by Bruhn, Manfred.

Publisher: Harlow : Pearson Education/Financial Times, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 BRU 2003] (4).