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Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.

by Ringland, Gill | Young, Laurie, 1955-.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SCE] (1).
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.

by Young, Laurie, 1955-.

Publisher: Chichester, West Sussex : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 YOU 2011] (2).