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		FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. by Parameswaran, M. G \| FCB-Ulka Advertising (Bombay, India). Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Other title: Brand building advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10954 PAR] (2). Place hold
		Building brand value : five steps to building powerful brands / M. G. Parameswaran. by Parameswaran, M. G. Publisher: New Delhi, India : Tata McGraw-Hill Publishing Company Limited, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 PAR] (1). Place hold

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