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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia.

Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.

by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H.

Edition: 2nd ed.Publisher: Singapore : Pearson Education South Asia, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WRI 2012] (6).