Taylor's Library

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Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.

by Pettit, Raymond C.

Publisher: New York : ARF : Lawrence Erlbaum Associates, Taylor & Francis, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PET] (1).
Place hold
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit

by Monster, Robert W | Pettit, Raymond C.

Publisher: Singapore : John Wiley & Sons (Asia), 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 MON 2002] (1).
Place hold