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Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live / John Gerzema, Michael D'Antonio ; foreword by Philip Kotler.

by Gerzema, John, 1961- | D'Antonio, Michael.

Publisher: San Francisco : Jossey-Bass, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 306.30973 GER 2011] (2).
The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.

by Gerzema, John, 1961- | Lebar, Ed, 1943-.

Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GER] (1).