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People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.

by Galanter, Eugene | Moskowitz, Howard | Silcher, Matthias | ebrary, Inc.

Publisher: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]Other title: People, preferences and prices : sequencing the economic genome of the consumer mind.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Concept research in food product design and development / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher.

by Moskowitz, Howard R | Porretta, Sebastiano | Silcher, Matthias.

Publisher: Ames, Iowa : Blackwell Pub., c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 664.072 MOS 2005] (1).