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Issues and advances in international marketing research [electronic resource] / guest editors: Rudolf R. Sinkovics and Thomas Salzberger.

by Sinkovics, Rudolf R | Salzberger, Thomas | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Measurement in marketing research : an alternative framework / Thomas Salzberger.

by Salzberger, Thomas.

Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 SAL 2009] (1).