Understanding children as consumers / edited by David Marshall
Contributor(s): Marshall, Dave.
Series: Advanced marketing series.Publisher: London : SAGE, 2010Description: xvii, 262 p. : ill. ; 25 cm.ISBN: 9781847879271 (pbk.); 9781847879264 (hbk.).Subject(s): Child consumers | Consumer behaviorDDC classification: 658.8342083Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.8342083 UND 2010 (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000104222 |
Includes bibliographical references and index.