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Business to business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

by Vitale, Robert P | Giglierano, Joseph J | Pfoertsch, Waldemar.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 VIT 2011] (4).
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

by Kotler, Philip | Pfoertsch, Waldemar.

Publisher: Heildelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KOT 2010] (1).