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Marketing communications : theory and applications / John R. Rossiter.

by Rossiter, John R | Bellman, Steven.

Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS] (2).
Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry [(j.a.)].

Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ROS] (11).