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Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 2nd editionPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ARN] (1).
Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 ADV] (2).
Electronic commerce : the strategic perspective / Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan.

by Watson, Richard Thomas | Berthon, Pierre | Pitt, Leyland F | Zinkhan, George M. (George Martin).

Publisher: [Florida] : Orange Grove Texts Plus, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 WAT 2008] (1).