Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin
By: Pelton, Lou E.
Contributor(s): Strutton, David | Lumpkin, James R.
Series: The Irwin series in marketing.Publisher: Chicago, Ill. : Irwin, 1997Description: xxii, 728 p. ; 24cm.ISBN: 025617802X.Subject(s): Marketing channels | Relationship marketingDDC classification: 658.84Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 1 |
658.84 PEL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000019255 | ||
Teaching Resource | Taylor's Library-TU | 658.84 PEL (Browse shelf) | Instructor manual | 1 | Available | TBSxx,34007,03,AD | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000162864 |
Accompanied by : Instructor's manual to accompany Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. (ca. 568 p. ; 28 cm.), c1998. ISBN 0256271518
Accompanied by : Set of 2 computer disk (3 1/2 in.) : PowerPoint presentation to accompany Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. c1997. ISBN 0256271518