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Cases in advertising and communications management / Stephen A. Greyser with the collaboration of Robert J. Kopp

By: Contributor(s): Publication details: Englewoods Cliffs, N.J. : Prentice Hall, 1992.Edition: 3rd edDescription: xvii, 681 p. ; 24 cmISBN:
  • 0131161385
Subject(s): DDC classification:
  • 659.1 GRE
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