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Marketing in travel and tourism / Victor T. C. Middleton with Jackie Clarke

By: Contributor(s): Publication details: Oxford : Butterworth-Heinemann, 2001.Edition: 3rd edDescription: xxii, 487 p. : ill. ; 25 cmISBN:
  • 0750644710
Subject(s): DDC classification:
  • 338.47910688 MID
Contents:
Pt One The meaning of marketing in travel and tourism: 1. Introducing travel and tourism. 2. Introducing marketing: the systematic thought process. 3. The special characteristics of travel and tourism marketing. 4. The dynamic business environment: factors influencing demand for tourism. 5. The dynamic business environment: individual motivations and buyer behaviour. - Pt Two Understanding the marketing mix in travel and tourism: 6. The marketing mix for tourism services. 7. Market segmentation for travel and tourism markets. 8. Product formulation in tourism. 9. The role of price in the marketing mix. - Pt Three Plannning strategy and tactics for travel and tourism marketing: 10. Information and communications technology and tourism marketing. 11. Marketing research: the information base for effective marketing. 12. Planning marketing strategy. 13. Planning marketing tactics. 14. Planning marketing compaigns: budgeting and measuring performance. - Pt Four Using the principal marketing tools in travel and tourism: 15. Advertising and public relations. 16. Sales promotion, merchandising and personal selling. 17. Brochures, other print and electronic information. 18. Distribution channels in travel and tourism: creating access. 19. Direct marketing. - Pt Five Applying marketing in the travel and tourism industry: 20. Marketing countries as tourism destinations. 21. Marketing visitor attractions. 22. Marketing passenger transport. 23. Marketing accommodation. 24. Marketing inclusive tours and product packages. - Pt Six Case studies of marketing practice in travel and tourism.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 5, BayNo 5

 338.47910688 MID (Browse shelf(Opens below)) 1 Available SHTEx,30004,03,RA 5000045928

Includes index.

Previous ed.: 1994.

Bibliography: p. [469]-474.

Pt One The meaning of marketing in travel and tourism: 1. Introducing travel and tourism. 2. Introducing marketing: the systematic thought process. 3. The special characteristics of travel and tourism marketing. 4. The dynamic business environment: factors influencing demand for tourism. 5. The dynamic business environment: individual motivations and buyer behaviour. - Pt Two Understanding the marketing mix in travel and tourism: 6. The marketing mix for tourism services. 7. Market segmentation for travel and tourism markets. 8. Product formulation in tourism. 9. The role of price in the marketing mix. - Pt Three Plannning strategy and tactics for travel and tourism marketing: 10. Information and communications technology and tourism marketing. 11. Marketing research: the information base for effective marketing. 12. Planning marketing strategy. 13. Planning marketing tactics. 14. Planning marketing compaigns: budgeting and measuring performance. - Pt Four Using the principal marketing tools in travel and tourism: 15. Advertising and public relations. 16. Sales promotion, merchandising and personal selling. 17. Brochures, other print and electronic information. 18. Distribution channels in travel and tourism: creating access. 19. Direct marketing. - Pt Five Applying marketing in the travel and tourism industry: 20. Marketing countries as tourism destinations. 21. Marketing visitor attractions. 22. Marketing passenger transport. 23. Marketing accommodation. 24. Marketing inclusive tours and product packages. - Pt Six Case studies of marketing practice in travel and tourism.