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Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman.

By: Publisher: Blue Ash, Ohio : HOW Books, an imprint of F+W Media, Inc., [2013]Copyright date: ©2013Edition: First editionDescription: 199 pages : color illustrations ; 21 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781440331435 (hardback)
  • 144033143X (hardback)
Subject(s): DDC classification:
  • 658.827 LER 2013
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5

 658.827 LER 2013 (Browse shelf(Opens below)) 1 Available TDSxx,29004,03,CL 5000160731

Includes index.

Includes bibliographical references (p. 191) and index.