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		Positioning : the battle for your mind / Al Ries, Jack Trout. ; [with a new foreword by Philip Kotler] by Ries, Al \| Kotler, Philip \| Trout, Jack [(j.a.)]. Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 RIE] (3). Place hold
		Marketing communications : theory and applications / John R. Rossiter. by Rossiter, John R \| Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS] (2). Place hold
		Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 TRO 2010] (1). Place hold

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