Taylor's Library Banner
Image from Google Jackets

Electronic commerce : B2C strategies and models / edited by Steve Elliot.

Contributor(s): Series: Wiley series in information systems | John Wiley series in information systemsPublication details: Chichester : John Wiley, c2002.Description: xii, 352 p. : ill. ; 24 cmISBN:
  • 0471487058
Subject(s): DDC classification:
  • 658.84 ELE
Contents:
Foreword / Peter Keen. - Contributors. - Series Preface / Rudy Hirschheim. - 1. Introduction to B2C Strategies and Models / Steve Elliot. - 2. Internet Retailing in Australia / Steve Elliot. - 3. Internet Retailing in Denmark / Niels Bjorn-Andersen. - 4. Internet Retailing in Greece / Nikolaos Mylonopoulos, Katherine Pramataris. - 5. Internet Retailing in Hong Kong, China / Matthew Lee. - 6. Internet Retailing in the United Kingdom / Bob Galliers, Anne Wiggins. - 7. Internet Retailing in the United States / Don Lloyd Cook, Benz Jacob, Jan Pries-Heje. - 8. Evaluating Websites and Surveying Customers Online / Steve Elliot, Niels Bjorn-Andersen. - 9. Research Model and Theoretical Implications / Steve Elliot. - 10. Conclusion / Steve Elliot. - References. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.84 ELE (Browse shelf(Opens below)) 1 Available SOCIT,15003,03,GR 1000111337

Includes bibliographical references (p. 343-346) and index.

Foreword / Peter Keen. - Contributors. - Series Preface / Rudy Hirschheim. - 1. Introduction to B2C Strategies and Models / Steve Elliot. - 2. Internet Retailing in Australia / Steve Elliot. - 3. Internet Retailing in Denmark / Niels Bjorn-Andersen. - 4. Internet Retailing in Greece / Nikolaos Mylonopoulos, Katherine Pramataris. - 5. Internet Retailing in Hong Kong, China / Matthew Lee. - 6. Internet Retailing in the United Kingdom / Bob Galliers, Anne Wiggins. - 7. Internet Retailing in the United States / Don Lloyd Cook, Benz Jacob, Jan Pries-Heje. - 8. Evaluating Websites and Surveying Customers Online / Steve Elliot, Niels Bjorn-Andersen. - 9. Research Model and Theoretical Implications / Steve Elliot. - 10. Conclusion / Steve Elliot. - References. - Index.