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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]

Contributor(s): Publication details: Harlow, U.K. : Prentice Hall/Financial Times, 2002.Description: xii, 174 p. : ill. (some col.) ; 27 cmISBN:
  • 0273659367
Subject(s): DDC classification:
  • 658.827 UNC
Contents:
Thank you. - Introduction. - 1. Virgin. - 2. Pizzaexpress. - 3. Banyan Tree hotels and resorts. 4. Oxfam. - 5. Midwest express. - 6. Harley-Davidson. - 7. Pret a Manger. - 8. Tesco. - 9. Easygroup. - 10. Krispy kreme. - 11. First direct. - 12. Fairmont hotels & resorts. 13. RBC financial group. 14. The carphone warehouse. - 15. Manchester United. 16. Harrah's. - 17. John Lewis. - 18. Richer sounds. - Amazon.com. - Conclusion. - Uncommon practices. - About the editors.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5

 658.827 UNC (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,CL 5000036023

First published in Great Britain in 2002

Thank you. - Introduction. - 1. Virgin. - 2. Pizzaexpress. - 3. Banyan Tree hotels and resorts. 4. Oxfam. - 5. Midwest express. - 6. Harley-Davidson. - 7. Pret a Manger. - 8. Tesco. - 9. Easygroup. - 10. Krispy kreme. - 11. First direct. - 12. Fairmont hotels & resorts. 13. RBC financial group. 14. The carphone warehouse. - 15. Manchester United. 16. Harrah's. - 17. John Lewis. - 18. Richer sounds. - Amazon.com. - Conclusion. - Uncommon practices. - About the editors.