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Fundamentals of copy & layout / Albert C. Book, C. Dennis Schick.

By: Contributor(s): Publication details: Lincolnwood, Ill. : NTC/Contemporary Pub., c1997.Edition: 3rd edDescription: viii, 278 p. : ill. ; 28 cmISBN:
  • 0844230243
Other title:
  • Fundamentals of copy and layout
Subject(s): DDC classification:
  • 659.132 BOO
Contents:
Introduction. - Pt. I. Creative philosophies. - Pt. II. Copy. Ch. 1. Researching the ad. Ch. 2. Preparing to write. Ch. 3. Writing the ad. Ch. 4. The headline. Ch. 5. Copyediting. Ch. 6. Copyfitting. - Pt. III. Layout. Ch. 7. Elements. Ch. 8. Materials. Ch. 9. Illustrations. Ch. 10. Organization of the ad. Ch. 11. Typography. Ch. 12. The finished product. - Pt. IV. Print media. Ch. 13. Newspapers. Ch. 14. Classified. Ch. 15. Consumer magazines. Ch. 16. Business publications. Ch. 17. Direct mail. Ch. 18. Out-of-home media. Ch. 19. Promotional products/specialty advertising. Ch. 20. Yellow pages advertising. - Pt. V. Broadcast and interactive media. Ch. 21. Radio. Ch. 22. Television. Ch. 23. Internet advertising. - Pt. VI. Conclusion. Cases. - Glossary. - Index. - About the authors.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8

 659.132 BOO (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,RA | SOMAC,37001,03,RA | SOMAC,37003,03,RA | SOMAC,91605,03,RA | SOMAC,91603,03,RM | SOMAC,91602,03,RM 5000159009
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8

 659.132 BOO (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,RA | SOMAC,37000,03,RA | SOMAC,37003,03,RA | SOMAC,91605,03,RA | SOMAC,91603,03,RM | SOMAC,91602,03,RM 5000033709

Introduction. - Pt. I. Creative philosophies. - Pt. II. Copy. Ch. 1. Researching the ad. Ch. 2. Preparing to write. Ch. 3. Writing the ad. Ch. 4. The headline. Ch. 5. Copyediting. Ch. 6. Copyfitting. - Pt. III. Layout. Ch. 7. Elements. Ch. 8. Materials. Ch. 9. Illustrations. Ch. 10. Organization of the ad. Ch. 11. Typography. Ch. 12. The finished product. - Pt. IV. Print media. Ch. 13. Newspapers. Ch. 14. Classified. Ch. 15. Consumer magazines. Ch. 16. Business publications. Ch. 17. Direct mail. Ch. 18. Out-of-home media. Ch. 19. Promotional products/specialty advertising. Ch. 20. Yellow pages advertising. - Pt. V. Broadcast and interactive media. Ch. 21. Radio. Ch. 22. Television. Ch. 23. Internet advertising. - Pt. VI. Conclusion. Cases. - Glossary. - Index. - About the authors.