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To the desert and back : the story of one of the most dramatic business transformations on record / Philip Mirvis, Karen Ayas, George Roth

By: Contributor(s): Publication details: San Francisco, Calif : Jossey-Bass, c2003Edition: [1st ed.]Description: xiv, 257 p. : ill. ; 24 cmISBN:
  • 0787966770 (hbk.)
Subject(s): DDC classification:
  • 338.761664009492 MIR
Contents:
Preview : The View from the Desert. - Pt. I : Turnaround. 1. Wake-Up Call. 2. Rebuilding the Business. - Pt. II : Takeover. 3. Merger or Takeover? 4. Going into Therapy. 5. Revolution and Chaos. - Pt. III : Transforming the Organization. 6. 180 Leaders in Charge. 7. Community or Cult? 8. The McVan den Bergh Clan. - Pt. IV : Transforming the Business. 9. Growing a Market : Foods. 10. Growing a Brand : Fats. 11. Cascading Change : Uniquisine, Calve, Royco, and Nassaukade. - Part V : Transfer. 12. To the Desert. 13. The Legacy of Growth. - Part VI : Takeaways for Leading Change. 14. Change Models and Methods. 15. Change as Theater. 16. Holistic Integration. - Appendix 1 : Cast of Characters-Then and Now. - Appendix 2 : Learning History. - Notes and Sources. - Acknowledgments. - About the Authors. - Index.
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Preview : The View from the Desert. - Pt. I : Turnaround. 1. Wake-Up Call. 2. Rebuilding the Business. - Pt. II : Takeover. 3. Merger or Takeover? 4. Going into Therapy. 5. Revolution and Chaos. - Pt. III : Transforming the Organization. 6. 180 Leaders in Charge. 7. Community or Cult? 8. The McVan den Bergh Clan. - Pt. IV : Transforming the Business. 9. Growing a Market : Foods. 10. Growing a Brand : Fats. 11. Cascading Change : Uniquisine, Calve, Royco, and Nassaukade. - Part V : Transfer. 12. To the Desert. 13. The Legacy of Growth. - Part VI : Takeaways for Leading Change. 14. Change Models and Methods. 15. Change as Theater. 16. Holistic Integration. - Appendix 1 : Cast of Characters-Then and Now. - Appendix 2 : Learning History. - Notes and Sources. - Acknowledgments. - About the Authors. - Index.