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Marketing tourism destinations : a strategic planning approach / Ernie Heath, Geoffrey Wall.

By: Contributor(s): Publication details: New York : Wiley, c1992.Description: xiv, 226 p. : ill. ; 24 cmISBN:
  • 0471540676
Subject(s): DDC classification:
  • 338.4791 HEA
Contents:
1. Introduction. - 2. Framework for Tourism Planning and Marketing. - 3. Environment and Resource Analysis. - 4. Regional Goal and Strategy Formulation. - 5. Target Marketing and Regional Positioning Strategy. - 6. Regional Marketing Mix Strategy. - 7. Regional Organization and Management Supporting Systems. - 8. Summary and Conclusions. - References. - Index.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 1, BayNo 3

 338.4791 HEA (Browse shelf(Opens below)) 1 Available SHTEx,70004,03,AD 5000035972

Includes bibliographical references (p. 201-213) and index.

1. Introduction. - 2. Framework for Tourism Planning and Marketing. - 3. Environment and Resource Analysis. - 4. Regional Goal and Strategy Formulation. - 5. Target Marketing and Regional Positioning Strategy. - 6. Regional Marketing Mix Strategy. - 7. Regional Organization and Management Supporting Systems. - 8. Summary and Conclusions. - References. - Index.