Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, [2004]Copyright date: ©2004Description: xxv, 465 pages : colour illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0750659815 (paperback)
- 658.802 MAC
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2 |
658.802 MAC (Browse shelf(Opens below)) | 1 | Available | SOMAC,37003,03,GR | 5000034252 |
Includes bibliographical references and index.