Perspectives on public relations research / edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
Contributor(s): Moss, Danny
| Verčič, Dejan
| Warnaby, Gary
.
Series: Routledge advances in management and business studies. Publisher: London : Routledge, 2000Description: xvii, 269 p. ; 23 cm.ISBN: 0415316189 (pbk.).Subject(s): Corporations -- Public relations -- Congresses![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 3 |
659.2 PER (Browse shelf) | 1 | Available | SOMAC,37001,03,GR | 5000037304 |
"Papers from the annual International Public Relations Research symposium"--Intro.
Includes bibliographical references and indexes.
Introduction: public relations research: interdisciplinary perspectives -- Part I : Public relations and management theory: 1. The origins of public relations theory in economics and strategic management - 2. Strategy and public relations -- Part II: Contemporary perpectives of public relations - 3. A feminist phase analysis of research on women in postmodern public relations - 4. Public relations and rhetoric: history, concepts, future - 5. Psychology and public relations -- Part III: International perspectives of public relations - 6. Public relations: the cultural dimension - 7. Preliminary delphi research on international public relations programming: initial data supports application of certain generic / specific concepts -- Part IV: Historical-German perspectives of public relations - 8. The origins and development of public relations in Germany and Austria - 9. Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany - Subject index - Author index.