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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.

By: Publication details: New Delhi : Response Books, c2004.Description: xx, 487 p ; 22 cmISBN:
  • 0761932585
Subject(s): DDC classification:
  • 381.0954 PAN
Contents:
1. The domestic market environment: opportunities and challenges - 2. Agricultural marketing: a low-key affair - 3. Rural marketing: the changing scenario - 4. Non-profit marketing - 5. Services marketing - 6. Marketing of industrial goods - 7. From commodity marketing to branding - 8. Unleashing the power of packaging - 9. Taking advantage of pace - 10. E-merging commerce - 11. The changing face of retailing in India - 12. Protecting the consumer - 13. Environmental issues in business and marketing.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 2

 381.0954 PAN (Browse shelf(Opens below)) 1 Available SHTEx,70004,03,GR 5000031368

Includes bibliographical references and index.

1. The domestic market environment: opportunities and challenges - 2. Agricultural marketing: a low-key affair - 3. Rural marketing: the changing scenario - 4. Non-profit marketing - 5. Services marketing - 6. Marketing of industrial goods - 7. From commodity marketing to branding - 8. Unleashing the power of packaging - 9. Taking advantage of pace - 10. E-merging commerce - 11. The changing face of retailing in India - 12. Protecting the consumer - 13. Environmental issues in business and marketing.