Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
By: Panwar, J. S.
Publisher: New Delhi : Response Books, c2004Description: xx, 487 p ; 22 cm.ISBN: 0761932585.Subject(s): Marketing -- India | Target marketing -- India | Marketing -- India -- Forecasting | Consumers -- IndiaDDC classification: 381.0954Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 2 |
381.0954 PAN (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000031368 |
Includes bibliographical references and index.
1. The domestic market environment: opportunities and challenges - 2. Agricultural marketing: a low-key affair - 3. Rural marketing: the changing scenario - 4. Non-profit marketing - 5. Services marketing - 6. Marketing of industrial goods - 7. From commodity marketing to branding - 8. Unleashing the power of packaging - 9. Taking advantage of pace - 10. E-merging commerce - 11. The changing face of retailing in India - 12. Protecting the consumer - 13. Environmental issues in business and marketing.