Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Publication details: Australia ; United Kingdom : Thomson South-Western, c2007.Edition: 7th ed., International student edDescription: xx, 629 p. : ill. (chiefly col.) ; 28 cmISBN:- 0324408080 (pbk.) (ISE)
- 9780324408089 (pbk.) (ISE)
- 658.82 SHI
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf(Opens below)) | 1 | Available | TBSxx,34007,03,AD | 5000022097 |
Previous ed. published as: Advertising, promotion, and supplemental aspects of integrated marketing communications. 2003.
Includes bibliographical references and index.