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Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates and Mark Blades.

By: Contributor(s): Publication details: Mahwah, N.J. : Lawrence Erlbaum, c2005.Description: ix, 209 p. ; 24 cmISBN:
  • 0805844880
Subject(s): DDC classification:
  • 302.2345083 GUN
Contents:
Preface - 1. The issues about television advertising to children - 2. The nature of advertising to children - 3. Children's early understanding of television advertisements - 4. Advanced understanding of advertising - 5. Theoretical approaches to studying children's understanding of advertisements - 6. Advertising impact: knowledge, attitudes, and values - 7. Advertising influence: choice and consumption - 8. The incidental influence of advertising - 9. Advertising regulation and research - 10. Concluding comments - References - Author index - Subject index.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 5

 302.2345083 GUN (Browse shelf(Opens below)) 1 Available SOMAC,37000,02,GR 5000025568

Includes bibliographical references (p. 171-195) and indexes.

Preface - 1. The issues about television advertising to children - 2. The nature of advertising to children - 3. Children's early understanding of television advertisements - 4. Advanced understanding of advertising - 5. Theoretical approaches to studying children's understanding of advertisements - 6. Advertising impact: knowledge, attitudes, and values - 7. Advertising influence: choice and consumption - 8. The incidental influence of advertising - 9. Advertising regulation and research - 10. Concluding comments - References - Author index - Subject index.