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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

Contributor(s): Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Edition: 1st edDescription: xii, 172 p. : ill. ; 23 cmISBN:
  • 0131330888 (pbk.)
Subject(s): DDC classification:
  • 174.4 MAR
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 1, TierNo 4, BayNo 3

 174.4 MAR (Browse shelf(Opens below)) 1 Available GENLS,GENLS,03,GR 5000017929

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.