Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006.Description: xxvi, 478 p. : ill. ; 25 cmISBN:- 0273681575 (pbk.)
- 9780273681571 (pbk.)
- 658.8 BRU
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 |
658.8 BRU (Browse shelf(Opens below)) | 1 | Available | GENLS,GENLS,03,GR | 5000014261 |
Includes bibliographical references (p. 449-466) and index.