Taylor's Library Banner
Image from Google Jackets

Essentials of marketing communications / Jim Blythe.

By: Contributor(s): Publication details: Harlow, England : FT / Prentice Hall, 2006.Edition: 3rd edDescription: xii, 332 p. : ill. ; 25 cmISBN:
  • 027370205X (pbk.)
Subject(s): DDC classification:
  • 658.8 BLY
Contents:
1. Theories of communication - 2. The communications mix - 3. Print media advertising - 4. Active media: TV, radio and cinema - 5. Outdoor advertising - 6. Public relations and corporate image - 7. Branding, packaging and merchandising - 8. Managing exhibitions and trade events - 9. Direct and database marketing - 10. Sales promotion - 11. Personal selling and sales management - 12. Twenty-first century marketing communications.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 2

 658.8 BLY (Browse shelf(Opens below)) 1 Available SOMAC,37003,03,CL 5000029861

Rev. ed. of: Essentials of marketing. 2nd ed. 2001.

Includes bibliographical references and index.

1. Theories of communication - 2. The communications mix - 3. Print media advertising - 4. Active media: TV, radio and cinema - 5. Outdoor advertising - 6. Public relations and corporate image - 7. Branding, packaging and merchandising - 8. Managing exhibitions and trade events - 9. Direct and database marketing - 10. Sales promotion - 11. Personal selling and sales management - 12. Twenty-first century marketing communications.