Taylor's Library

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Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live / John Gerzema, Michael D'Antonio ; foreword by Philip Kotler.

by Gerzema, John, 1961- | D'Antonio, Michael.

Publisher: San Francisco : Jossey-Bass, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 306.30973 GER 2011] (2).
Place hold
Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.

by Silverstein, Michael | Fiske, Neil | Butman, John.

Edition: Revised and updated ed.Publisher: New York : Portfolio, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 339.470973 SIL] (1).
Place hold