Taylor's Library Banner
Image from Google Jackets

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

By: Contributor(s): Series: Six sigma for innovation and growth seriesPublication details: Upper Saddle River, NJ : Prentice Hall, c2006.Description: xxvii, 269 p. : ill. ; 24 cmISBN:
  • 013199008X (hbk.)
  • 9780131990081 (hbk.)
Subject(s): DDC classification:
  • 658.802 CRE
Contents:
Preface. - Acknowledgments. - About the authors. - Ch. 1. Introduction to six sigma for marketing processes. - Ch. 2. Measuring marketing performance and risk accrual using scorecards. - Ch. 3. Six sigma-enabled project management in marketing processes. - Ch. 4. Six sigma in the strategic marketing process. - Ch. 5. Six sigma in the tactical marketing process. - Ch. 6. Six sigma in the operational marketing process. - Ch. 7. Quick review of traditional DMAIC. - Ch. 8. Future trends in six sigma and marketing processes. - Glossary. - Index.
Summary: "This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth." -- BOOK JACKET.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1

 658.802 CRE (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,GR 5000019164

Includes index.

Preface. - Acknowledgments. - About the authors. - Ch. 1. Introduction to six sigma for marketing processes. - Ch. 2. Measuring marketing performance and risk accrual using scorecards. - Ch. 3. Six sigma-enabled project management in marketing processes. - Ch. 4. Six sigma in the strategic marketing process. - Ch. 5. Six sigma in the tactical marketing process. - Ch. 6. Six sigma in the operational marketing process. - Ch. 7. Quick review of traditional DMAIC. - Ch. 8. Future trends in six sigma and marketing processes. - Glossary. - Index.

"This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth." -- BOOK JACKET.