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Always on : advertising, marketing, and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt.

By: Contributor(s): Publication details: New York : McGraw-Hill, c2008.Description: 215 p. : ill. ; 21 cmISBN:
  • 9780071508285 (pbk.)
  • 0071508287 (pbk.)
Subject(s): DDC classification:
  • 658.800285 VOL
Contents:
1. The twenty-first-century marketing mix - 2. Mediamorphosis: the consumer in charge - 3. Mutiny in media - 4. Metrics: moving from impressions to impact - 5. Marketers to agencies: " change or die" - 6. The future starts here - Notes - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.800285 VOL 2008 (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000110803
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.800285 VOL (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,CL 5000029173

"strategy+business."

Includes index.

1. The twenty-first-century marketing mix - 2. Mediamorphosis: the consumer in charge - 3. Mutiny in media - 4. Metrics: moving from impressions to impact - 5. Marketers to agencies: " change or die" - 6. The future starts here - Notes - Index.