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Media and tourism / S. K. Anand.

By: Publication details: New Delhi, India : Sumit Enterprises, 2007.Description: 240 p. ; 23 cmISBN:
  • 8184200692 (hbk.)
  • 9788184200690 (hbk.)
Subject(s): DDC classification:
  • 306.48 ANA
Contents:
1. Associate and affiliate programmes - 2. The cybermall advantage - 3. E-commerce - accept online reservations - 4. Keep them coming back - 5. Maximizing media relations - 6. Online publications - 7. Web rings as a promotion tool - 8. Offline promotion - 9. Web traffic analysis - 10. Tour with webcasting - 11. Framing a marketing plan - 12. Development of promotional tools - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 306.48 ANA (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,GR 5000046024

Includes index.

1. Associate and affiliate programmes - 2. The cybermall advantage - 3. E-commerce - accept online reservations - 4. Keep them coming back - 5. Maximizing media relations - 6. Online publications - 7. Web rings as a promotion tool - 8. Offline promotion - 9. Web traffic analysis - 10. Tour with webcasting - 11. Framing a marketing plan - 12. Development of promotional tools - Index.