Image from Google Jackets

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci.

By: Contributor(s): Hoboken, New Jersey : John Wiley & Sons, Inc., [2007]Copyright date: ©2007Description: xvi, 302 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470051054 (hardback)
Subject(s): DDC classification:
  • 659.144 PLU 2007
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 1

659.144 PLU 2007 (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,CL 5000162658

Includes bibliographical references (pages 265-289) and index.