Game-changing strategies [electronic resource] : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
Publication details: San Francisco, CA : Jossey-Bass, c2008.Edition: 1st edDescription: xxv, 222 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.4/012 22
- HD53 .M364 2008eb
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Book | Taylor's Library-TU | 658.4/012 (Browse shelf(Opens below)) | e-book |
Includes bibliographical references (p. 205-210) and index.
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.