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Hospitality & tourism / Karen E. Silva, Debra M. Howard

By: Contributor(s): Series: Glencoe Marketing seriesAnalytics: Show analyticsPublication details: New York : McGraw-Hill / Glencoe, c2006.Description: xviii, 365 p. : col. ill. ; 28 cmISBN:
  • 0078682967 (pbk.)
  • 9780078682964 (pbk.)
Other title:
  • Hospitality and tourism
Subject(s): DDC classification:
  • 647.940688 SIL
Contents:
1. Defining hospitality & tourism - 2. Economics and the impact of tourism - 3. The restaurant business - 4. The hotel business - 5. The tourism business - 6. Destination marketing - 7. Sports, events, and entertainment - 8. The marketing environment - 9. Market information and research - 10. Designing products - 11. Pricing products - 12. Distribution - 13. Promoting hospitality & tourism - 14. Customer and employee relations - 15. Finding a job - 16. Careers in hospitality & tourism.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6

 647.940688 SIL (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,AD 5000043036

1. Defining hospitality & tourism - 2. Economics and the impact of tourism - 3. The restaurant business - 4. The hotel business - 5. The tourism business - 6. Destination marketing - 7. Sports, events, and entertainment - 8. The marketing environment - 9. Market information and research - 10. Designing products - 11. Pricing products - 12. Distribution - 13. Promoting hospitality & tourism - 14. Customer and employee relations - 15. Finding a job - 16. Careers in hospitality & tourism.