The McDonaldization thesis : explorations and extensions / George Ritzer.
By: Ritzer, George
.
Publisher: London : SAGE, 1998Description: viii, 212 p. ; 24 cm.ISBN: 0761955402.Subject(s): McDonald's Corporation -- Influence | Franchises (Retail trade) -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Contents:
Pt I: Theoretical issues - Pt II: The expansion of McDonaldization - Pt III: The new means of consumption - Pt IV: McDonaldization redux.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 2 |
381.13 RIT (Browse shelf) | 1 | Available | SOMAC,37004,02,GR | 5000031711 |
Includes index.
Pt I: Theoretical issues - Pt II: The expansion of McDonaldization - Pt III: The new means of consumption - Pt IV: McDonaldization redux.