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Doing well and doing good [videorecording] / Jeffrey Swartz.

By: Series: Stanford executive briefingsPublication details: California : Stanford University, c2004.Description: 1 videodisc (61 min.) : sd., col. ; 4 3/4 inOther title:
  • Doing well and doin g good : corporate social responsibility as a profit generator
Subject(s): DDC classification:
  • 658.408 SWA
Summary: In an age when consumers and investors alike are gravitating toward companies whose brands they can trust, it's no longer enough to be solely focused on the bottom line. Timberland is proof that profit-minded companies can build on their success while "doing well" for shareholders and "doing good" for communities.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Media Resources Taylor's Library-TU 658.408 SWA (Browse shelf(Opens below)) 1 Available SHTEx,30004,02,GR 1000811100

It is illegal to make copy of this disc.

In an age when consumers and investors alike are gravitating toward companies whose brands they can trust, it's no longer enough to be solely focused on the bottom line. Timberland is proof that profit-minded companies can build on their success while "doing well" for shareholders and "doing good" for communities.

DVD