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Marketing : the basics / Karl Moore and Niketh Pareek.

By: Contributor(s): Series: BasicsPublication details: London : Routledge, 2006.Description: vi, 220 p. : ill. ; 21 cmISBN:
  • 0415380790 (pbk.)
  • 9780415380799 (pbk.)
Subject(s): DDC classification:
  • 658.8 MOO
Contents:
1. What is marketing management ? - 2. Marketing as a corporate function - 3. Product and placement - 4. Price - 5. Promotion - 6. People - 7. Segmentation, targeting and positioning - 8. Market research - 9. Global marketing - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6

 658.8 MOO (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,AD 5000048453

Includes bibliographical references and index.

1. What is marketing management ? - 2. Marketing as a corporate function - 3. Product and placement - 4. Price - 5. Promotion - 6. People - 7. Segmentation, targeting and positioning - 8. Market research - 9. Global marketing - Index.