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Strategic issues in international retailing / edited by John Dawson, Roy Larke, and Masao Mukoyama.

Contributor(s): Publication details: London ; New York : Routledge, 2006.Description: xii, 218 p. : ill. ; 24 cmISBN:
  • 0415343712 (pbk.)
  • 9780415343718 (pbk.)
Subject(s): DDC classification:
  • 658.87 STR
Contents:
1. The increase in international activity by retailers - 2. Retail internationalization as a process - 3. Building an international retail strategy - 4. Inditex-zara re-writing the rules in apparel retailing - 5. Carrefour being aware of the domestic market - 6. The boots group OLC rethinking the formula - 7. Reyal Ahold - 8. Tesco transferring marketing success factors internationally - 9. The international transfer of ket success factors - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3

 658.87 STR (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000048366

Includes bibliographical references and index.

1. The increase in international activity by retailers - 2. Retail internationalization as a process - 3. Building an international retail strategy - 4. Inditex-zara re-writing the rules in apparel retailing - 5. Carrefour being aware of the domestic market - 6. The boots group OLC rethinking the formula - 7. Reyal Ahold - 8. Tesco transferring marketing success factors internationally - 9. The international transfer of ket success factors - Index.