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Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.

By: Contributor(s): Publication details: West Sussex : John Wiley, c2010.Description: xxii, 584 p. : col. ill. ; 25 cmISBN:
  • 9780470319925 (pbk.)
Subject(s): DDC classification:
  • 658.802 DAH 2010
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1

 658.802 DAH 2010 (Browse shelf(Opens below)) Available SHTEx,70002,03,GR 5000098246

Includes bibliographical references and index.