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Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

By: Contributor(s): Publication details: Hampshire, U.K. : Cengage Learning EMEA, c2010.Description: xxii, 490 p. : ill. ; 27 cmISBN:
  • 9781844800001 (pbk.)
Subject(s): DDC classification:
  • 658.802 MOU 2010
Contents:
PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management -- 2. Customer Focused Management -- PART II. Future Predicting Processes (Scenario Building and Forecasting). 3. Environmental Scanning and Strategy -- 4. Demand Management (Market and Technology Forecasting) --- PART III. Data Management Processes. 5. Corporate structure, network and knowledge management -- 6. Strategic Information Systems -- 7. Marketing Measurements and Analysis --- PART IV. Keeping existing customer processes: (Order Fulfilment). 8. Market Value Chain Management -- 9. Customer Relationship Management and Marketing Insights -- 10. Operations and Marketing Programming -- 11. Distribution Product Category Management and New Delivery Channels --- PART V. Getting new customers processes (Order Acquisition). 12. Marketing and Resource Allocation in Financial Management -- 13. Reputation Management : Corporate Image and Communication -- 14. Innovation Management: Market Timing and Solution Planning --- PART VI. Organisational Development and Co-ordination: Infrastructure processes -- 15. Solutions Design -- 16. Strategic Planning Effectiveness: Performance Measurement -- 17. Marketing and its Implications for Financial Management -- 18. Strategic Brand Management -- 19. Managing the Marketing and e business interface -- 20. Cross-boundary and Global (International) Management: some considerations on recent events --- PART VII: The Future. 21. Future trends in marketing.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

 658.802 MOU 2010 (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000024939

Includes bibliographical references and index.

PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management -- 2. Customer Focused Management -- PART II. Future Predicting Processes (Scenario Building and Forecasting). 3. Environmental Scanning and Strategy -- 4. Demand Management (Market and Technology Forecasting) --- PART III. Data Management Processes. 5. Corporate structure, network and knowledge management -- 6. Strategic Information Systems -- 7. Marketing Measurements and Analysis --- PART IV. Keeping existing customer processes: (Order Fulfilment). 8. Market Value Chain Management -- 9. Customer Relationship Management and Marketing Insights -- 10. Operations and Marketing Programming -- 11. Distribution Product Category Management and New Delivery Channels --- PART V. Getting new customers processes (Order Acquisition). 12. Marketing and Resource Allocation in Financial Management -- 13. Reputation Management : Corporate Image and Communication -- 14. Innovation Management: Market Timing and Solution Planning --- PART VI. Organisational Development and Co-ordination: Infrastructure processes -- 15. Solutions Design -- 16. Strategic Planning Effectiveness: Performance Measurement -- 17. Marketing and its Implications for Financial Management -- 18. Strategic Brand Management -- 19. Managing the Marketing and e business interface -- 20. Cross-boundary and Global (International) Management: some considerations on recent events --- PART VII: The Future. 21. Future trends in marketing.