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Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.

By: Publication details: New York : Vintage Books, c2007.Description: xiii, 254 p. ; 21 cmISBN:
  • 9781400078721 (pbk.)
Other title:
  • Inside story of the greatest international competition in business
  • Boeing vs. Airbus
Subject(s): DDC classification:
  • 338.762913334 NEW 2007
Contents:
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 7 , Side 1, TierNo 1, BayNo 3

 338.762913334 NEW 2007 (Browse shelf(Opens below)) 1 Available GENLS,GENLS,03,GR 5000102315

Includes bibliographical references (p. 229-240) and index.

Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.