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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

By: Contributor(s): Publication details: Thousand Oaks, CA : SAGE, c1999.Description: xvii, 590 p. : ill. ; 26 cmISBN:
  • 9780761916970 (pbk.)
  • 9780761916963 (cased)
  • 0761916970 (pbk.)
  • 0761916962 (cased)
Other title:
  • Brands, consumers, symbols, and research
Subject(s): DDC classification:
  • 658.8243 LEV 1999
No physical items for this record

Includes bibliographical references and index.