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Brandwashed [sound recording] : [tricks companies use to manipulate our minds and persuade us to buy] / Martin Lindström ; foreword by Morgan Spurlock.

By: Contributor(s): Publication details: [New York, N.Y.] : Random House Audio, p2011.Description: 9 sound discs (630 min.) : digital ; 4 3/4 inISBN:
  • 9780307943330 (container : set of 9 audio CDs)
  • 030794333X
Subject(s): DDC classification:
  • 658.834 LIN 2011
Read by Dan Woren.Summary: Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Media Resources Taylor's Library-TU 658.834 LIN 2011 (Browse shelf(Opens below)) Set of 9 audio CDs 1 Available SOExx,07016,02,GR 1000527034

Unabridged.

Compact discs.

Subtitle from container.

Read by Dan Woren.

Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.