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Branding in a competitive marketplace / Rajat K. Baisya.

By: Publisher: Los Angeles : SAGE, Response Business Books, 2013Description: xxxi, 229 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132110590 (paperback)
Subject(s): DDC classification:
  • 658.827 BAI 2013
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4

 658.827 BAI 2013 (Browse shelf(Opens below)) 1 Available SOMAC,37003,03,CL 5000152670

Includes bibliographical references (pages 221-224) and index.