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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.

By: Contributor(s): Publisher: Thousand Oaks, CA : SAGE Publications, Inc., [2015]Copyright date: ©2015Description: xi, 259 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452242873 (paperback)
Subject(s): DDC classification:
  • 658.827 JOH 2015
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.827 JOH 2015 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,CL 5000155705

Includes bibliographical references and index.